March 8, 2018

US Internet Users Who Have Purchased* a Product from a Brand/Business They Discovered via Select Social Media Platforms, by Age, Dec 2017 (% of respondents in each group)

US Internet Users Who Have Purchased* a Product from a Brand/Business They Discovered via Select Social Media Platforms, by Age, Dec 2017 (% of respondents in each group)

Note

Data was provided to eMarketer by Cowen and Company.

Methodology

Data is from the March 2018 Cowen and Company report titled "Gen Z and Millennials Reshape Apparel, Footwear, and Accessories" conducted by Dectiva. 2,700 US internet users ages 18+ were surveyed online in December 2017. Respondents were female (52%) and male (48%). Respondents identified their ages ... as 18-24 (n=495), 25-34 (n=705), 35-54 (n=1,002) and 55+ (n=499).More
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Chart Title

US Internet Users Who Have Purchased* a Product from a Brand/Business They Discovered via Select Social Media Platforms, by Age, Dec 2017 (% of respondents in each group)

Publication Date

March 8, 2018