Social Media Platforms that Have a Significant Influence on US Internet Users' Shopping, Purchasing or Spending, by Age, Dec 2017 (% of respondents in each group)
NoteData was provided to eMarketer by Cowen and Company.
MethodologyData is from the March 2018 Cowen and Company report titled "Gen Z and Millennials Reshape Apparel, Footwear, and Accessories" conducted by Dectiva. 2,700 US internet users ages 18+ were surveyed online in December 2017. Respondents were female (52%) and male (48%). Respondents identified their ages as 18-24 (n=495), 25-34 (n=705), 35-54 (n=1,002) and 55+ (n=499).