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March 1, 2018
US TV Ad Spending, 2014-2020 (billions and % change)
Description
eMarketer estimates show a decline in US advertising spending on broadcast and cable TV from 2016 to 2019. In 2020, there will be a 0.5% increase in spending for a total of $69.52 billion. The figures exclude digital TV advertising.Note
TV spending includes broadcast TV (network, syndication and spot) and cable TV.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US TV Ad Spending, 2014-2020 (billions and % change)Publication Date
March 1, 2018