Share of Emails Sent by Retailers in North America Where Purchaser Emails Match a Nonpurchaser Email on the Same Day, by Industry, July-Dec 2017 (% of total)
Data was provided to eMarketer by Coherent Path.
Data is from the March 2018 Coherent Path "2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond." Emails sent by 100 retailers in North America from the Internet Retailer Top 500 were analyzed by utilizing MailCharts, a third-party tool, during ... July-December 2017. Industries of the retailers analyzed included apparel (including accessories, jewelry and shoes), big-box specialty, department store, health & beauty, home goods and sporting goods. Coherent Path is an email marketing calendar company.More