Most Important Feature that US Internet Users Consider When Deciding to Purchase a Smart-Home Device, by Demographic, Nov 2017 (% of respondents in each group)
DescriptionOnline consumers were asked in November 2017 to identify the most important feature they consider when deciding to buy a smart home device. Features include security, price, ease of use, online product reviews from users, product reviews from publications, popularity and design. Data is also ... segmented by gender and age demographics including female, male, 18-20, 21-30 and 51-55 among others.More
NoteData was provided to eMarketer by McAfee.
MethodologyData is from the January 2018 McAfee report titled "New Security Priorities in An Increasingly Connected World." 1,234 US internet users ages 18-55 were surveyed online in November 2017. All respondents use a connected device at least weekly. McAfee is a cybersecurity company.