Devices Used Simultaneously While Watching TV Among US Internet Users, by Generation, July 2017 (% of respondents in each group)
US internet users were asked about the types of devices (desktop/laptop computers, smartphones and/or tablets) they use while watching TV. This chart breaks out their responses by generation, including millennials, gen x and baby boomers.
Data was provided to eMarketer by YuMe.
Data is from the January 2018 YuMe and Nielsen "Connected TV Fast Forward." 2,410 US internet users ages 18+ were surveyed online during June 27-July 11, 2017.