January 8, 2018

Devices Used Simultaneously While Watching TV Among US Internet Users, by Generation, July 2017 (% of respondents in each group)

Description

US internet users were asked about the types of devices (desktop/laptop computers, smartphones and/or tablets) they use while watching TV. This chart breaks out their responses by generation, including millennials, gen x and baby boomers.

Note

Data was provided to eMarketer by YuMe.

Methodology

Data is from the January 2018 YuMe and Nielsen "Connected TV Fast Forward." 2,410 US internet users ages 18+ were surveyed online during June 27-July 11, 2017.
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Chart Title

Devices Used Simultaneously While Watching TV Among US Internet Users, by Generation, July 2017 (% of respondents in each group)

Publication Date

January 8, 2018