US Internet Users' Primary Attitude Toward Personalized Video Ads, July 2017 (% of respondents)
DescriptionInternet users in the US were asked about personalized ads in videos. This chart reflects their thoughts on personalization and the video viewing experience.
MethodologyData is from the December 2017 IBM Cloud Video report titled "The State of Streaming." 1,180 US internet users ages 18+ were surveyed online in July 2017.