Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Marketers use GenAI to customize video ads
Article |
Aug 20, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 19, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
Article |
Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
Article |
Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
Article |
Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
Article |
Aug 19, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 12, 2017
Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)
Description
A November 2017 survey of marketers in the United States found marketing budgets for influencer strategies will increase in 2018. Nearly 90% of respondents agreed that influencer marketing can have a positive impact on how people feel about brands.Note
Data was provided to eMarketer by WhoSay.Methodology
Data is from the December 2017 WhoSay report titled "Influencer Marketing Insights." 270 US agency and brand marketers were surveyed during September 5-November 17, 2017. Respondents identified their company as an advertising agency (44%), brand (7%), publisher (4%), technology provider (11%) and other (30%). WhoSay is an influencer marketing company.Sources
Chart Title
Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)Publication Date
December 12, 2017
