Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)
DescriptionA November 2017 survey of marketers in the United States found marketing budgets for influencer strategies will increase in 2018. Nearly 90% of respondents agreed that influencer marketing can have a positive impact on how people feel about brands.
NoteData was provided to eMarketer by WhoSay.
MethodologyData is from the December 2017 WhoSay report titled "Influencer Marketing Insights." 270 US agency and brand marketers were surveyed during September 5-November 17, 2017. Respondents identified their company as an advertising agency (44%), brand (7%), publisher (4%), technology provider (11%) and other (30%). WhoSay is an influencer marketing company.