December 12, 2017

Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)

Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)

Description

A November 2017 survey of marketers in the United States found marketing budgets for influencer strategies will increase in 2018. Nearly 90% of respondents agreed that influencer marketing can have a positive impact on how people feel about brands.

Note

Data was provided to eMarketer by WhoSay.

Methodology

Data is from the December 2017 WhoSay report titled "Influencer Marketing Insights." 270 US agency and brand marketers were surveyed during September 5-November 17, 2017. Respondents identified their company as an advertising agency (44%), brand (7%), publisher (4%), technology provider (11%) and ... other (30%). WhoSay is an influencer marketing company.More
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Chart Title

Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)

Publication Date

December 12, 2017

Sources