Primary Attitude Toward a Celebrity/Influencer When US Social Media Users Know Their Posts Are Properly Labeled as Sponsored Content, Oct 2017 (% of respondents)
Data was provided to eMarketer by Open Influence.
Data is from an October 2017 Open Influence survey conducted by Survata. 514 US internet users ages 13+ who use social media at least once a week and follow celebrities or people they don't personally know on social media were surveyed online during October 16-17, 2017. Respondents were female (63.6%) and male (36.4%). Respondents identified their ages as 13-17 (1.8%), 18-24 (16.9%), 25-34 (19.5%), 35-44 (15.2%), 45-54 (16.5%), 55-64 (15.6%) and 65+ (14.6%). Respondents received no cash compensation for their participation in the survey. Open Influence is an influencer marketing company.