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EMARKETER

Influencer Marketing Roundup 2018

Article by eMarketer Editors  |  Aug 8, 2018
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Influencer Marketing Roundup 2018
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Influencer Marketing
United States

Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

Not a PRO user? You can download a complimentary copy here: Influencer Marketing Roundup 2018

WHAT'S IN THIS ROUNDUP?

  • The state of the influencer landscape and the FTC's impact
  • How essential disclosure is becoming
  • Why influencers are making bank
  • How 3M and apparel brand Johnny Was use influencers to stand out
Primary Attitude Toward a Celebrity/Influencer When US Social Media Users Know Their Posts Are Properly Labeled as Sponsored Content, Oct 2017 (% of respondents)
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