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May 1, 2025
Adults Will Spend More Time With CTV Than With Traditional TV for the First Time This Year (average hrs:mins spent per day with connected TV (CTV) vs. traditional TV by US adults, 2020-2027)
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TV ad revenues shrink, while streaming makes gainsUS Time Spent With Media 2025 Midyear EditionNearly 6 in 10 pharma marketers plan to increase CTV ad spending this year Streaming sweeps the 2025 Emmys, led by HBO Max, Apple TV+, NetflixLinear ad impressions decline even as spending grows amid shift to streamingSmall advertisers gain access to CTV advertising in PubMatic-MNTN dealWBD considers a sale that could alter the video landscapeDigital Video Forecast and Trends Q3 2025Magnite pushes CTV forward with AI, pause ads, and SMB accessibilityDoubleVerify tools increase CTV ad transparency, qualityChart Title
Adults Will Spend More Time With CTV Than With Traditional TV for the First Time This Year (average hrs:mins spent per day with connected TV (CTV) vs. traditional TV by US adults, 2020-2027)Publication Date
May 1, 2025
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