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September 1, 2024
Over Two-Thirds of Americans Will Listen to Digital Audio in 2025, and the Share Will Keep Climbing (millions in US digital audio listeners, % change, and % of population, 2022-2028)
Note
These include radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) ... playlists; music or other audio content delivered within a website or app (e.g., in-game music services); audio streams delivered via video platforms like YouTube; or audio podcasts (streamed or downloaded); Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
Over Two-Thirds of Americans Will Listen to Digital Audio in 2025, and the Share Will Keep Climbing (millions in US digital audio listeners, % change, and % of population, 2022-2028)Publication Date
September 1, 2024