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February 1, 2025

Ecommerce Will Account for Over 20% of Retail Worldwide, but China Heavily Inflates That Figure (ecommerce % of total retail sales worldwide vs. worldwide excluding China, 2019-2028)

Ecommerce Will Account for Over 20% of Retail Worldwide, but China Heavily Inflates That Figure (ecommerce % of total retail sales worldwide vs. worldwide excluding China, 2019-2028)

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.