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December 12, 2024

Channels Where Adults in Select Countries in the Americas Typically Start Their Product Search, Nov 2024 (% of respondents)

Channels Where Adults in Select Countries in the Americas Typically Start Their Product Search, Nov 2024 (% of respondents)

Note

Data was provided to EMARKETER by ESW. Respondents were asked, "When starting your search for a product (e.g., clothing, footwear, accessories, luxury, cosmetics, consumer electronics, toys and hobby) where do you typically begin your search?"

Methodology

Data is from the December 2024 ESW "Global Voices Survey" in partnership with EMARKETER. 18,448 adults ages 18+ worldwide were surveyed during October 20-November 1, 2024. Quotas were set to align with the particular country's population on the criteria of age and gender. The 18 countries surveyed were: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, Switzerland, United Arab Emirates (UAE), the UK, and the US.
Channels Where Adults in Select Countries in the Americas Typically Start Their Product Search, Nov 2024 (% of respondents) | EMARKETER