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October 21, 2024
Frequency With Which US Sports Fans Seek Out Off-Field Content From Athletes, by Demographic, Sep 2024 (% of respondents in each group)
Methodology
Data is from the October 2024 Dentsu report titled "Dentsu Consumer Navigator: Entertainment - Gaming, Sports & Anime" conducted by Toluna. 1,000 US adults ages 18+ were surveyed online during September 27, 2024. The survey was conducted among a nationally representative sample, with controls for weighting across age, gender, race/ethnicity, and region.Chart Title
Frequency With Which US Sports Fans Seek Out Off-Field Content From Athletes, by Demographic, Sep 2024 (% of respondents in each group)Publication Date
October 21, 2024