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August 1, 2024
B2B Digital Ad Spending Worldwide, 2020-2026 (billions, % change, and % of total digital ad spending)
Note
B2B digital advertising includes the advertising of products and services to businesses or other organizations for use in the production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
B2B Digital Ad Spending Worldwide, 2020-2026 (billions, % change, and % of total digital ad spending)Publication Date
August 1, 2024