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September 1, 2024
Actions Taken by US TV Viewers After Being Inspired by Something They Saw on TV, Aug 2024 (% of respondents)
Note
Respondents were asked the question, "In the past 12 months, have you performed any of the following actions after being inspired by something you saw on TV? For example, watching 'Yellowstone' and seeing Western clothing or watching the Olympics and seeing Paris as a vacation destination. Pick all ... that apply."Methodology
Data is from the September 2024 EMARKETER and Shopsense AI survey titled “Shoppable TV." 1,143 US adults ages 18+ were surveyed online during August 2024. All respondents subscribe to a streaming service and make online purchases.Chart Title
Actions Taken by US TV Viewers After Being Inspired by Something They Saw on TV, Aug 2024 (% of respondents)Publication Date
September 1, 2024