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September 1, 2024

US Marketers Who Believe That Last-Click Measurement Is an Accurate Reflection of Platforms' Long-Term Impact on Their Business, July 2024 (% of respondents)

Note

Respondents were asked "Do you believe that last-click measurement is a reasonably accurate reflection of platforms' long-term impact on your business?"

Methodology

Data is from the September 2024 Snap and EMARKETER “Media Measurement Survey." 282 US marketers were surveyed during June-July 2024. Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.

Featured In

Just 1 in 5 marketers are confident in last-click attribution

Sources

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Chart Title

US Marketers Who Believe That Last-Click Measurement Is an Accurate Reflection of Platforms' Long-Term Impact on Their Business, July 2024 (% of respondents)

Publication Date

September 1, 2024

Sources

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Just 1 in 5 marketers are confident in last-click attribution

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Marketing Measurement Surveys United States

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