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August 28, 2024
Social Media Platform US Influencers Think Will Be the Next Major Player in Short-Form Video If TikTok Is Sold/Banned in the US in Jan 2025, Aug 2024 (% of respondents)
Note
Respondents were asked, "If TikTok is sold or banned in the US in January 2025, which platform do you think will become the next major player in short-form video content?"Methodology
Data is from the August 2024 First Insight report titled "TikTok's Uncertain Future." 185 US retail decision-makers were surveyed during May 2024 via InsightSUITE. In addition, 435 US influencers with over 10,000 followers were surveyed during August 2024.Featured In
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Chart Title
Social Media Platform US Influencers Think Will Be the Next Major Player in Short-Form Video If TikTok Is Sold/Banned in the US in Jan 2025, Aug 2024 (% of respondents)Publication Date
August 28, 2024