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August 21, 2024

US Consumers Who Use AI-Driven Chatbot, by Demographic, March 2024 (% of respondents in each group)

US Consumers Who Use AI-Driven Chatbot, by Demographic, March 2024 (% of respondents in each group)

Methodology

Data is from the August 2024 Experian Data Quality "2024 US Identity & Fraud Report: Navigating Experience, Security, and the Next Frontier of Identity." 2,000+ US consumers ages 18-69 were surveyed during March 2024 about their online interactions and expectations regarding security and customer experience. In addition, 200+ US businesses were also surveyed during March 2024.