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July 25, 2024
Effectiveness of Connected TV (CTV)/OTT Advertising vs. Linear TV in Achieving Select KPIs According to US CTV/OTT Advertisers, April 2024 (% of respondents)
Note
Respondents were asked, "Earlier you mentioned that you've used Linear TV (Broadcast or Cable/Satellite/FO) for advertising in 2023. How effective is connected TV/OTT advertising in achieving the following goals/KPIs compared to [media type]?"Methodology
Data is from the July 2024 Advertiser Perceptions "CTV/OTT Advertiser Study 2024" commissioned by Premion. 150 US agency and brand-side marketers were surveyed online during April 2024. Respondents were involved in decision-making for connected TV (CTV)/OTT advertising spending, and spend at least $250,000 annually on advertising (national, regional, or local). Premion is a CTV/OTT advertising platform for regional and local advertisers.Chart Title
Effectiveness of Connected TV (CTV)/OTT Advertising vs. Linear TV in Achieving Select KPIs According to US CTV/OTT Advertisers, April 2024 (% of respondents)Publication Date
July 25, 2024