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July 24, 2024
Tactics US Marketers' Retail Media Network (RMN) Budgets Are Being Spent On, Jan 2024 (% of respondents)
Note
Respondents were asked, "Please select the following tactics that your RMN budget is being spent on. Select all that apply."Methodology
Data is from the July 2024 Association of National Advertisers (ANA) report titled "Retail Media Networks: Optimism Tempered with Caution." 86 US marketers who actively utilize retail media networks were surveyed during November 13, 2023-January 17, 2024. Respondents were all members of the ANA.Chart Title
Tactics US Marketers' Retail Media Network (RMN) Budgets Are Being Spent On, Jan 2024 (% of respondents)Publication Date
July 24, 2024