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June 2, 2024
Four Social Media Apps Have a Larger Gen Z Audience Than Linear TV (millions of US Gen Z users/viewers, by platform, 2024)
Methodology
Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, Snapchat/TikTok company releases, sales projections, historical trends, internet and mobile adoption trends, company-specific data, and country-specific demographic and socioeconomic factors.Chart Title
Four Social Media Apps Have a Larger Gen Z Audience Than Linear TV (millions of US Gen Z users/viewers, by platform, 2024)Publication Date
June 2, 2024