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May 6, 2024

Ad-Supported vs. Ad-Free Subscription Share for Select Streaming Services Among US TV Viewers, Q1 2024 (% of respondents)

Ad-Supported vs. Ad-Free Subscription Share for Select Streaming Services Among US TV Viewers, Q1 2024 (% of respondents)

Methodology

Data is from the May 2024 Hub Research report titled "TV Churn Tracker." A US census-balanced sample of approximately 6,000 US adults ages 16-74 were surveyed online during January-March 2024. All respondents watch at least 1 hour of TV per week.