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February 1, 2024
US Consumers Who Are Concerned About Data Privacy When Interacting With Brands Online, by Age, Dec 2023 (% of respondents)
Methodology
Data is from the February 2024 Attest report "Zero-party data revolution: how to grow marketing effectiveness." 1,500 US consumers ages 18-64 were surveyed during December 2023 on the Attest platform.Chart Title
US Consumers Who Are Concerned About Data Privacy When Interacting With Brands Online, by Age, Dec 2023 (% of respondents)Publication Date
February 1, 2024