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Explore our Research →Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Consumers unwilling to pay for AI features
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Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
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Jul 30, 2025
Revolut could soon become a full-service US bank
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Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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Jul 30, 2025
The big answers: EMARKETER Daily quiz
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Jul 29, 2025
Younger generations concerned most with cost of living
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Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
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Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
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Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
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Jul 29, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 16, 2024
Budgets US Advertisers Are Pulling Spending From to Increase Investment in Programmatic CTV in 2024, Nov 2023 (% of respondents)
Note
Respondents were asked, "Of those who will be increasing investment in programmatic CTV in 2024, where is the budget coming from?"Methodology
Data is from the January 2024 Proximic "2024 State of Programmatic Report." Almost 200 US advertising decision-makers were surveyed during November 14-22, 2023. Respondents were from brands, agencies, and publishers who oversee programmatic advertising at their company.Chart Title
Budgets US Advertisers Are Pulling Spending From to Increase Investment in Programmatic CTV in 2024, Nov 2023 (% of respondents)Publication Date
January 16, 2024
