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November 9, 2023
UK/US Consumers Who Have Seen/Purchased an Item Through Select Types of Shoppable Ads, by Age, Aug 2023 (% of respondents in each group)
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TikTok is determined to make live shopping mainstream, while Amazon leans into shoppable TVDisney uses push notifications and email to boost shoppable streamingNBCU bets on shoppable TV as consumers respond to experiences that combine commerce and entertainmentParamount partners with AI startup for shoppable streaming adsChart Title
UK/US Consumers Who Have Seen/Purchased an Item Through Select Types of Shoppable Ads, by Age, Aug 2023 (% of respondents in each group)Publication Date
November 9, 2023
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