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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Impact of Social Media on Aspects of Their Lives According to Gen Z Social Media Users Worldwide, Nov 2022 (% of respondents)
Methodology
Data is from the April 2023 McKinsey Health Institute report, "Global Gen Z Survey" as cited in company blog. The McKinsey Health Institute conducted an internet-based survey in May 2022 in ten European countries (France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, and United Kingdom), with approximately 1,000 completes per country (including around 600 Gen Z). In August-November 2022, an additional 1,600 completes per country (including 600 Gen Z) were collected from 16 mostly non-European countries (Argentina, Australia, Brazil, China, Egypt, India, Indonesia, Ireland, Japan, Mexico, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, United States, Vietnam). In total, the survey collected responses from 42,083 people, including 16,824 Gen Z individuals (mostly 18–24-year-olds and including a negligible minority of 13–17-year-old non-European respondents), 13,080 millennials (25–40 years old), 6,937 Gen Xers (41–56 years old), 5,119 baby boomers (57–75 years old), and 123 from the Silent Generation (76–93 years old).