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August 3, 2023

Most US Gen Zers Have Heard of Threads, but Few Use It Regularly (% of respondents, July 2023)

Methodology

Data is from the July 2023 Insider Intelligence | eMarketer "US Gen Z social media survey 2023." 1,005 US Gen Z social media users ages 15-26 were surveyed online during July 13-21, 2023. Respondents were selected to align with the US population on the criteria of age and gender. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-3 percentage points at the 95% confidence interval.

Featured In

Threads is a new front in Meta’s Gen Z fight against TikTok

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Chart Title

Most US Gen Zers Have Heard of Threads, but Few Use It Regularly (% of respondents, July 2023)

Publication Date

August 3, 2023

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Featured In

Threads is a new front in Meta’s Gen Z fight against TikTok

Topics

Teens Social Media Users Generation Z United States

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