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April 18, 2023

Share of Time Spent With TV in US, by Platform, March 2023 (% of total)

Share of Time Spent With TV in US, by Platform, March 2023 (% of total)

Note

Starting Feb 2023, viewing that occurs through MVPD and vMVPD (virtual/multichannel video programming distributor) streaming apps (e.g., YouTube TV, Hulu Live, DirecTV, Charter/Spectrum), which primarily deliver live broadcast and cable programming, are no longer under the streaming category. ... Viewing to broadcast and cable content has always been reflected in the corresponding broadcast or cable category, including viewing that occurs via MVPD/vMVPD apps.
Share of Time Spent With TV in US, by Platform, March 2023 (% of total) | EMARKETER