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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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AI summaries in Google’s news feed could undercut publisher traffic—again
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Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 17, 2023
Share of US Netflix Sign-Ups, by Plan Type, Nov 2022-Jan 2023 (% of total)
Note
Netflix launched Basic with Ads in November 2022.Methodology
Data is from Antenna as cited in a March 2023 company blog post. Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records. These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.Featured In
Netflix is finally fleshing out its thin ad targeting capabilitiesNetflix Q1 growth outshines Q4 despite struggles and increased dependence on global audiencesQ2 2023 Digital Video Forecasts and TrendsNetflix’s ad launch is off to a bumpy start, but it still holds significant potentialSources
Chart Title
Share of US Netflix Sign-Ups, by Plan Type, Nov 2022-Jan 2023 (% of total)Publication Date
March 17, 2023
