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October 16, 2023
Share of US Netflix Sign-Ups, by Plan Type, Feb 2023-Sep 2023 (% of total)
Note
Netflix launched Basic with Ads in November 2022.Methodology
Data is from Antenna as cited in a March 2023 company blog post. Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records. These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.Featured In
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Chart Title
Share of US Netflix Sign-Ups, by Plan Type, Feb 2023-Sep 2023 (% of total)Publication Date
October 16, 2023