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February 27, 2023
In-Store Grocery Shopping Behavior Among US Adults, by Generation, Feb 2023 (% of respondents in each group)
Methodology
Data is from the February 2023 KPMG "Consumer Pulse Survey: Winter 2023." 1,091 US consumers ages 13+ were surveyed online during January 31-February 10, 2023. The survey sample was representative of the US population.