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March 16, 2023

US Adults Who Prefer to Shop In-Store vs. Digitally, by Demographic, Feb 2023 (% of respondents)

Methodology

Data is from the March 2023 Morning Consult report "Smart Cart: Tracking Trends in the Retail Industry." The Morning Consult Retail Monthly Trend Tracker relies on data collected from a monthly sample size of 2,200 to 4,400 US adults. The data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region.

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5 charts showing how consumers shop across channels Bed Bath and Beyond’s bankruptcy is the latest warning sign for store-based specialty retailers

Sources

Morning Consult

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Chart Title

US Adults Who Prefer to Shop In-Store vs. Digitally, by Demographic, Feb 2023 (% of respondents)

Publication Date

March 16, 2023

Sources

Morning Consult

Featured In

5 charts showing how consumers shop across channels Bed Bath and Beyond’s bankruptcy is the latest warning sign for store-based specialty retailers

Topics

Income Digital Shoppers & Buyers Baby Boomers Generation X Millennials In-Store Shoppers & Buyers Generation Z United States

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