Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
January 11, 2023
Short-Form Video Platforms US Ad Buyers Say Their Largest Clients Are Advertising on, Dec 2022 (% of respondents)
Note
Data was provided to Insider Intelligence by Cowen.Methodology
Data is from the January 2023 Cowen "Ad Buyer Survey XI: '23 Outlook Suggests Modest Growth Despite Recession Fears." 50 US ad buyers were surveyed during December 4-9, 2022. Respondents represented $23 billion worth of ad buys from various industries including consumer products, healthcare/pharma/biotechnology, automotive/manufacturing and technology/telecom.Featured In
How to Prepare for a Possible TikTok BanMeta, TikTok, and YouTube prepare to face off at 2023 NewfrontsMajor brands like Apple are upping their TikTok ad spendShaken by falling ad revenues, Meta is sweet talking advertisers with big discountsSocial Video Usage and Ad EngagementYouTube makes a bid for Shorts ad dollars at NewFrontsSources
Chart Title
Short-Form Video Platforms US Ad Buyers Say Their Largest Clients Are Advertising on, Dec 2022 (% of respondents)Publication Date
January 11, 2023