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How to Prepare for a Possible TikTok Ban
5 Things Marketers Should Do Now
Executive Summary
TikTok CEO Shou Zi Chew will go before Congress on March 23 to defend the app’s practices and attempt to sway representatives. Even if TikTok manages to avoid a ban, there could still be changes in how it operates. Marketers need to prepare new social strategies now.
Key Question: How can marketers avoid getting caught short if TikTok is banned in the US?
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KEY STAT: TikTok has the most US user overlap with Instagram, per our forecast, making Reels an easy alternative if TikTok is no longer accessible.
authors
Jasmine Enberg, Debra Aho Williamson
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