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May 26, 2022

Areas That Drive US B2B Marketers' Business Focus and Their Need for Deeper Metrics, May 2022 (% of respondents)

Note

Respondents were asked, "What are some of the drivers increasing your focus on or need for deeper metrics?"

Methodology

Data is from the June 2022 Demand Gen Report (DGR) "2022 Marketing Measurement & Attribution Survey" sponsored by Terminus. 176 majority US B2B marketing executives were surveyed online during April 12-May 16, 2022.

Featured In

B2B Sales and Marketing Alignment Good data—supported by the right tech—is at the heart of alignment between B2B sales and marketing

Sources

Demand Gen Report (DGR)

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Chart Title

Areas That Drive US B2B Marketers' Business Focus and Their Need for Deeper Metrics, May 2022 (% of respondents)

Publication Date

May 26, 2022

Sources

Demand Gen Report (DGR)

Featured In

B2B Sales and Marketing Alignment Good data—supported by the right tech—is at the heart of alignment between B2B sales and marketing

Topics

B2B Marketing Marketing Measurement Surveys United States

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