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May 26, 2022
Areas That Drive US B2B Marketers' Business Focus and Their Need for Deeper Metrics, May 2022 (% of respondents)
Note
Respondents were asked, "What are some of the drivers increasing your focus on or need for deeper metrics?"Methodology
Data is from the June 2022 Demand Gen Report (DGR) "2022 Marketing Measurement & Attribution Survey" sponsored by Terminus. 176 majority US B2B marketing executives were surveyed online during April 12-May 16, 2022.Chart Title
Areas That Drive US B2B Marketers' Business Focus and Their Need for Deeper Metrics, May 2022 (% of respondents)Publication Date
May 26, 2022