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February 7, 2023
Length of Social Videos Mostly Watched by US TV Viewers, Dec 2022 (% of respondents)
Note
Respondents were asked, "How long are the videos that you mostly watch on social media platforms?"
Methodology
Data is from the February 2023 Magnite report titled "Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth." 3,109 consumers ages 16–74 in Canada (n=1,011) and the United States (n=2,098) were surveyed online during November 21-December 2, 2022. Respondents watched 7+ hours of TV each week.