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August 18, 2022

Attitudes Toward Personal Brand Loyalties According to Consumers Worldwide, by Generation, Aug 2022 (% of respondents)

Note

Respondents were asked "Brands want to have loyal customers who prefer them to competitors. Thinking about how you’ve shopped, the brands you’ve bought from and your personal brand loyalties in the last six months, are the following statements true or false?"

Methodology

Data is from the August 2022 Cheetah Digital report "2022 Digital Consumer Trends by Age Group." 5,404 consumers worldwide ages 18-75 were surveyed during November 21, 2021-August 2022. Respondents were located in Australia, France, Japan, Spain, the UK and Ireland, and the US.