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October 1, 2022
US Connected TV (CTV) Ad Spending Share, by Company, 2020-2024 (% of total CTV ad spending)
Note
CTVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku).Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
US Connected TV Advertising Forecast 2022US Video Trends to Watch for 2023In a bid for cash, WBD prioritizes licensing content to FAST services over its HBO Max customer experienceThe US streaming ad market diversification story, as told by Netflix, Disney+, and PeacockParamount is doubling down on advertising innovation—and there’s a lot at stake Video trends to watch in 2023: cord-cutting, ad spread, and production slowdownParamount selling a majority stake in BET could be a win-winSources
Chart Title
US Connected TV (CTV) Ad Spending Share, by Company, 2020-2024 (% of total CTV ad spending)Publication Date
October 1, 2022