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July 27, 2022
Essential Elements of Successful Multichannel Marketing Strategies According to US B2B Marketers, June 2022 (% of respondents)
Methodology
Data is from the July 2022 Act-On and Ascend2 report titled "The B2B Perspective on Multi-Channel Marketing." 98 US B2B marketing professionals were surveyed online during June 2022. Respondents held positions of owner/partner/c-suite (44%), VP/director/manager (41%), and non-management professional (15%) and represented companies with fewer than 50 employees (54%), 50-500 employees (32%), and 500+ employees (14%).