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August 31, 2022
What Most Affects US Social Media Users' Decision to Engage* With Ads/Sponsored Content on Social Media Platforms? (% of respondents, June 2022)
Methodology
Insider Intelligence surveyed 2,225 social media users in the US between May 20 and June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.1 percentage points at the 95% confidence interval.Chart Title
What Most Affects US Social Media Users' Decision to Engage* With Ads/Sponsored Content on Social Media Platforms? (% of respondents, June 2022)Publication Date
August 31, 2022