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August 31, 2022
US Social Media Users Who Feel That Facebook Protects Their Privacy/Data, by Generation, 2021 & 2022 (% of respondents in each group)
Note
Respondents were asked to indicate their level of agreement (strongly disagree/disagree/somewhat disagree/neutral/somewhat agree/agree/strongly agree) with the following statement, "I am confident that this platform protects my data and privacy."
Methodology
Insider Intelligence surveyed 2,225 social media users in the US between May 20 and June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.1 percentage points at the 95% confidence interval.