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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 2, 2022

Share of US Video Ad Spending, by Type, 2020-2022 (% of total)

Note

Data was provided to Insider Intelligence by Interactive Advertising Bureau (IAB).

Methodology

Data is from a May 2022 Interactive Advertising Bureau (IAB) report titled "Video Ad Spend 2021 & Outlook for 2022" conducted by Advertiser Perceptions. 406 US agency (60%) and marketing (40%) professionals were surveyed online during February 15-March 15, 2022. Respondents identified their industries as automotive, consumer packaged goods (CPG), fashion and apparel, finance, home furnishings, health/wellness, media and entertainment, retail, and telecommunications. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.

Featured In

Linear TV’s shrinking ad share gets even smaller

Sources

Interactive Advertising Bureau (IAB)

Advertiser Perceptions

Share

Chart Title

Share of US Video Ad Spending, by Type, 2020-2022 (% of total)

Publication Date

May 2, 2022

Sources

Interactive Advertising Bureau (IAB)

Advertiser Perceptions

Featured In

Linear TV’s shrinking ad share gets even smaller

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Digital Video Ad Spending Connected TVs TV Advertising United States

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