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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 29, 2022
Which First-Party Data Sources Will Be Most Valuable to Marketing Professionals Worldwide in 2022 to Address the Loss of Third-Party Cookies? (% of respondents)
Note
Respondents were asked, "Which first-party data sources will be most valuable to you in 2022 to address the loss of third-party cookies?" Data was provided to Insider Intelligence by Ascend2.Methodology
Data is from a March 2022 Ascend2 and Oracle report titled "Marketing Trends 2022: Marketers Tell All About Successes, Struggles, and Solutions." 853 marketing professionals worldwide were surveyed online during January 10-22, 2022. Respondents were from companies with annual revenues of $250 million or more located in the US (40%), India (27%), the UK (24%), and Canada (9%) with a business focus of B2B (41%), B2C (24%), or both (35%) in various industries including retail/CPG (29%), services (15%), manufacturing (14%), and banking/financial services (12%).Chart Title
Which First-Party Data Sources Will Be Most Valuable to Marketing Professionals Worldwide in 2022 to Address the Loss of Third-Party Cookies? (% of respondents)Publication Date
March 29, 2022
Topics
Big Data
Worldwide
