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March 1, 2022

US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)

Description

Some of the similar charts used in the previous AR/VR Report, April 2021: 263780; 263779; 263793

Note

Retail AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world while browsing, researching, or comparing products in-store or digitally. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest ... Try-on, Sephora Virtual Artist, and Snapchat Shopping Lenses), and product visualization (e.g., Amazon View, Ikea Place).More

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

Featured In

Analyst Take: Social media takeaways from Cannes Lions 2022 Online returns eat into retailers’ bottom lines US Augmented and Virtual Reality Users Forecast 2022 US Mcommerce Forecast 2022 Robin Games bridges the gap between mobile gaming and retail

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Chart Title

US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)

Publication Date

March 1, 2022

Sources

Featured In

Analyst Take: Social media takeaways from Cannes Lions 2022 Online returns eat into retailers’ bottom lines US Augmented and Virtual Reality Users Forecast 2022 US Mcommerce Forecast 2022 Robin Games bridges the gap between mobile gaming and retail

Topics

Augmented & Virtual Reality United States

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