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March 1, 2022
US AR Users, 2020-2025 (millions, % change, and % of population)
Note
AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation ( e.g., ... via head-up displays); object interactions (e.g., Blippar); 3D product demos and projections via headsets (e.g., enterprise applications); and training via headsets (e.g., HoloAnatomy).Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.Chart Title
US AR Users, 2020-2025 (millions, % change, and % of population)Publication Date
March 1, 2022