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Explore our Research →Consumers unwilling to pay for AI features
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Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
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Jul 30, 2025
Revolut could soon become a full-service US bank
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Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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Jul 30, 2025
The big answers: EMARKETER Daily quiz
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Jul 29, 2025
Younger generations concerned most with cost of living
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Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
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Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
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Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
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Jul 29, 2025
Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
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Jul 29, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 1, 2022
US AR Users, 2020-2025 (millions, % change, and % of population)
Note
AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation ( e.g., ... via head-up displays); object interactions (e.g., Blippar); 3D product demos and projections via headsets (e.g., enterprise applications); and training via headsets (e.g., HoloAnatomy).More
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.Chart Title
US AR Users, 2020-2025 (millions, % change, and % of population)Publication Date
March 1, 2022
