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April 22, 2021
Do US Agency/Brand Professionals Think Reserve-Based TV Buying Will Become More Scatter-Like as Programmatic Buying Continues to Grow? (% of respondents, April 2021)
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Upfront TV and Digital Video 2021Chart Title
Do US Agency/Brand Professionals Think Reserve-Based TV Buying Will Become More Scatter-Like as Programmatic Buying Continues to Grow? (% of respondents, April 2021)Publication Date
April 22, 2021
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Upfront TV and Digital Video 2021Topics
Video-on-Demand (VOD)Digital Video Ad SpendingMarketing Management Trends
Connected TVsUnited States