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January 12, 2021
Have US Internet Users Ever Purchased a Product They Have Seen on TikTok? (% of respondents in each group, Sep 2020)
Note
Data was provided to Insider Intelligence by 5W Public Relations (5WPR).
Methodology
Data is from the January 2021 5W Public Relations (5WPR) "2021 Consumer Culture Report" conducted by Censuswide. 2,000 US internet users ages 16+ were surveyed online during September 14-September 18, 2020. Respondents include ages 16-21 (n=221), 22-34 (n=452), 35-54 (n=703), and 55+ (n=625).