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June 25, 2019
Reasons that Ad Blocking Users in Germany Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)
Description
Ad blocking users in Germany were asked what the reasons are for using an ad-blocker. Responses include "too many ads are annoying or irrelevant," "too many ads on the internet," "ads are too intrusive," "ads sometimes contain viruses or bugs," "ads take up too much screen space," "to avoid having ... to see video ads before watching clips/shows" and "to speed up page loading times."